With a brief to make G-ilates Pilates a household name during lockdown, Sussudio’s focus was to generate the maximum amount of online class sign up via influencer activity, lifestyle publicity and targeted partnerships.
Highlights included a full page exclusive feature in the Daily Express, with leading instructor Georgia providing a step by step guide to fitness at home. A partnership with Your Baby Club put the pilates organisation in front of expectant and new mothers and top influencers such as Rachel Ducker came on board, promoting the online platform to their network.